’s 404 page removes the header and footer. The body includes a title to show the page wasn’t found, a short explanation with a touch of humor, and then a list of links to help guide you. ’s 404 page displays their standard header and footer. It doesn’t provide other information, but it’s Google, so all you have to do is type something else in the search bar. The message just tells you there’s an error and provides a graphic of a robot in pieces. It’s a small area of content in the center of the screen. Google’s (not WordPress) 404 page is simple. Some are simple and boring while others are helpful and look great. Here’s a look at a few 404 pages to get an idea of how they’re designed. A few are plain, while others are gorgeous. There are thousands of amazing 404 pages across the web. You don’t want to be left alone in the aisle not knowing where to go next. It should provide tools, links, advice, or some form of help. You want more information.Ī 404 page should give you more information. You want them to point you to the correct aisle. It’s kind of like asking a store worker if something you’re looking for is on the aisle you’re in and they just say no. It’s placed within the body content area and shows your header, footer, and sidebars if you have them.
The standard 404 page that WordPress displays is just an error message. It doesn’t look good and it gives them no reason to stay on your website.įirst, let’s look at the generic page we’re trying to avoid. A general message is a bad user experience.
It can be just as important as any other page. However, it needs to be helpful to your visitors. It’s tempting to skip designing the 404 page because you hope no one will see it. Why Create a Custom 404 Page for WordPress? Along the way, we’ll see both good and bad designs.
#404 SAMPLE PAGE HOW TO#
In this article, we’ll explore how to create a custom 404 page for WordPress. This page is a generic error that just informs the visitor the page wasn’t found. A 404 page is what WordPress displays when someone enters or clicks on a URL that doesn’t exist on your website. But you can easily optimize your error page copy to give the visitor an explanation, reduce frustration, and guide them to something better.Chances are high that you’ve landed on a 404 page and immediately left the website because it was less than helpful. But this might scare the visitor away if they don’t understand what just happened. You can almost feel someone rolling their eyes and judging you behind the screen.Īnother common practice I see is redirecting 404 pages to the homepage. I’ve seen so many error pages putting the blame on the user by saying things like: You must have clicked a wrong link, taken a wrong turn, made a typo or so on… The flow makes sense to the reader and gives them multiple actions t0 choose from-without overwhelming the visitor with too many messages. Then, they suggest running a search or looking at their recommended product categories: “New In”, “Trends”, and “Great Offers”.Īnd if you want Vero Moda to inform you about what’s new, trending, or on sale, then you can sign up for the email list. First, they inform you about the error you got. Give your visitors a chance to reach out to you, whether it’s a customer service request or the reason why they’ve ended up on a 404 page (which might give you a chance to fix it.) If you ignore these possibilities and get too salesy on your 404 pages, you might scare those visitors away. There might be several other reasons why people visit your site-getting after-sales support, asking for product information, submitting a complaint or giving you a praise, or simply having a chat with you on any matter that is important to them. When you run an e-commerce site, it’s quite normal to give all your energy (and attention) to your product pages.īut keep in mind that your visitors won’t always be looking for a product you offer. If you’re a fashion e-tailer, it might be a good idea to prioritize selected categories or best-sellers on the page.Īnd if you’re selling hard-to-categorize or high-end items, you might want to handpick the products you want to put on display (and even rotate them monthly.) 4. If you own an e-commerce site selling technical products and if your customers are usually informed about what they’re looking for, you can make the search bar the focus of attention on your 404 page. The focus of your 404 page also depends on the type of business you’re running. You don’t want to confuse visitors with too many calls-to-actions and multiple directions.) (Note: You should be mindful while combining these strategies. Using a search bar, product categories, and handpicked items, the company makes sure they cover every position the visitor might be in.
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